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t used to be common that Feeds were identified by an orange colored box, but now, RSS Feeds can look like anything, but they tend to have a common look so they are identifiable from site to site. They feature a horizontal box with two “columns” of color, one bright and one light, saying RSS|FEED or RSS|Valid. You can make it say whatever you want, as long as it points your visitors towards this feature. Feedforall’s DYI Feed Graphic Designer allows you to easily design your own feed icon.